The world of online competition can be intimidating for a small business as you struggle to compete with some of the biggest brands. Yet...

Let’s set the scene: you’re setting up your small business, and you need to summarize it in a few words. Do you go cute and catchy? Vague...

Most things in life a person can outgrow. Whether it is clothes, people, their living space, it is human nature to keep changing and...

What is an Email Newsletter Based on current marketing trends, emails can seem behind the curb or outdated. Despite this perception,...

What is a Brand? A brand, in terms of marketing, is an identifiable mark of your company. Your brand is who you are, your beliefs, and...

In today’s digital age, content creation has become something that is always evolving and is essential for branding a business. However,...

When looking at a logo, you might think that many of the design choices were made quickly. However, there is a lot of brainstorming and...

Email marketing isn’t new, in fact, the number of businesses that utilize this marketing tactic is constantly increasing. While it may...

The marketplace is ever-changing and it's crucial for your brand to stay up to date with the changes. Rebranding is one way for a...

Marketing is the art and science of targeting and retaining profitable customers. In order for your marketing strategies to be effective...

Our fascination with search stems back to the internet's earliest days when algorithms didn't reign supreme. Back then, it was far...

In today’s world of all things digital, it is a common misconception that you need to rely solely on your online presence and social...

The funny thing is many people indulge in illusion that just because they built a website, everyone will find it and interact with it,...

Brand is much more than a name or a logo. Brand is everything, and everything is brand. Brand is your strategy. If you’re a consumer...