Investing in a new website design is a must. No matter the size of your business, your company needs a professional website. You and your colleagues have probably discussed fresh new marketing initiatives and new targets for sales, but what about online business? Do you have a website? If you do, when was the last time it was updated, design refreshed, or you made profit from it? Is your website optimized for mobile devices? Building a website and leaving it dormant over the years isn’t good business decision. Each year there are new marketing and design trends that help you gain new customers and impress and keep the old ones. Mobile internet browsing is huge. Studies have shown that in 2016, 67% of users spend time on the internet using mobile devices. That number is growing every year. Having in mind these statistics, it’s crucial to have your website optimized for the vast majority of users that will visit you from some other device instead from desktop PC. #1 Show willingness to invest in yourself People like new and fresh things. This applies to your website and your corporate image as well. If your company is willing to keep up with new trends, invest in its business and keep up with clients needs, it shows you are serious about what you do. Because, if you are not willing to invest in your own company, why should they? #2 Your competition has a website Look at your biggest competitor? Can you compete with them online or not? Can you outrun them? If you are not online, then you’re losing sales to your competition because they’re more accessible to consumers. On the other hand, if your competition doesn’t have a website, then having one makes you more accessible to consumers, giving you a chance to win out over your competition. If you don’t have a quality website, you’re missing out on some great opportunities to grow your business. #3 Your business is open 24/7/365 If you have a physical business location or work from home, there is only a limited number of hours a day you can spend contacting with your potential clients. Having a website allows your customers to reach you after your working hours, order your merchandise or get more information about you your business. #4 Gaining insight from your customers Using carefully worded forms, questionnaires and surveys, you are turning your website into a great marketing tool. Seeing how your customers respond to your website, your product or your offers helps you modify and improve your online business strategy and reach new target sales. #5 Converting those clicks After your site grabs the customer’s attention, the goal is to get them to further explore your website. You want them to learn about the company, browse the different products and services that your offer and engage with all your content. Use your website to show them your care about your business, your product and that you offer quality. Now you’ve given them the reason to trust your brand and therefore spend some of their hard-earned cash. This is called click conversion, and we can help you achieve that.