“Eww!” – If that’s how you visitors feel when they check out your website, I’m sorry to disappoint you but your site is boring as hell.
Okay, forget all about visitors, be honest and ask yourself – Do you really like your website? Does your site embarrass you? Well, if the answer is “Yes”, then what’s this website for? For fun? Remember, don’t make your business seem more like a place of amusement than a professional one! Long story short, a boring site can be a huge detriment to your business.
We know it’s tough sometime to be sure whether you site works effectively or not, especially when you can’t put yourself in your visitors' shoes. But there are warning signs. You can avoid the most common website design mistakes below that are sending your visitors to your competitors’ sites. Be vigilant!
Your website isn’t mobile-optimized.
It’s a must for any kind of business to have a website that is responsive.
How about you try this (you’d be surprised how many business owners have never done this) – browse your own site on your smartphone or tablet. Then, what do you see? Do you have to do the “pinch and swipe” to get around your website or to read content? If that’s the case, Do you feel frustrated? That’s exactly why your visitors “eww”!
Your website lacks personal interaction
People always want to be heard, seen or listened to. There is no doubt that if you design a website that does not include some elements or moments which user need to interact with, they won’t spend much time per their visit.
Hence, make sure your site seem more like a communication where visitors can interact than a simple portal to find information. It will be an excellent way to engage with your visitors and keep them longer in your website and gather data.
Your website only has one landing page
One landing page is an amazing start for new businesses that want to get online quickly, but it’s not ideal solution for your website in the long run. It ultimately limits the amount of content, information, images, etc. And as the result, your website looks bored and monotonous.
Therefore, transiting your website to a full one as soon as you are able!
Your website lacks of catchy images
You know we are all visual creatures reveling in images. Just a large, single stunning image will be quickly able to grab more and more the user’s attention. If you lack of images on your website, or if your images are too small, it’s a sign that customers find your website boring.
Your website takes forever to load
“Wait a minute”. “Minute” sounds fast, doesn’t it? Unfortunately, in the web design world, it just takes SECONDS for visitors to leave your website.
Nobody likes waiting for so long. There are tons of other options available out there, why would they waste their time waiting for your page to load? If they really need to visit your website then they might be a little patient, but if they’re just curious or have clicked a link on impulse then they’re more likely to leave right away.
Potential customers cannot find your website
Don’t indulge in illusion that just because you build a website, people will find it and interact with it. Sorry, that’s not how it works! This silly thought is like you hold a party and not inviting anyone, but still assume that people will come. How can?
Let’s try to type in what your business specializes in on Google with the location, wait and see whether your website comes up or not. If it doesn’t, your website needs some serious search engine optimization (SEO).
Your site looks like it is from…the stone age
Don’t think that once your website is finished, it never needs to be touched again and your job is done. Remember, time flies fast. Things change. People changes. No matter how awesome your website is, no one is going to be interested in it forever if it’s still the same with the passing of time.
To avoid looking outdated and old-fashioned, your site needs to be updated regularly. Additionally, updated content encourage people to return to check out something new. So don’t be a conservative one that get left behind by not changing!
Putting up a shoddy website is the most easiest way to scare your visitors away. Who want to do that with their business? No one! So, it’s wisely to take care and invest in your business website by hiring someone who knows what they’re doing.