When you built your business, you built for success.
So why would you settle for anything less when it comes to your business website?
Too many business owners make the mistake of thinking that the DIY route will be more cost-effective and easier than hiring a web development company. In fact, the opposite is often true.
Poorly built, non-optimized websites don't pull in clients and don't get noticed by search engines.
Take a look at the best business websites around. Chances are, they were put together by web professionals. Superheroes of design that know how to manipulate the SEO algorithms and build responsive sites with the best of them.
Brand Consistency
Your branding is the public face of your company. It helps clients to decide whether or not to trust you as a business. It also drives your marketing, ensuring that when people think of your site, they have a clear picture of who you are and what you do.
It also drives your marketing, ensuring that when people think of your site, they have a clear picture of who you are and what you do.
Your website gives potential clients a snapshot of your brand. It sets the tone for the rest of a client's interactions with you.
A web development company is going to work with you on making sure your new website matches your brand and properly conveys what your business is about.
Responsive Design
Have you ever opened up a website on your phone, only to have the entire site be too small or complicated to even function on a mobile device?
What you were dealing with is called "unresponsive design".
A responsive website design is optimized across platforms so that it works equally well on a mobile device and on a computer screen.
A professional web developer knows how to do this and to do it well. And by investing in a professionally built responsive design, you help build your brand as one that is in tune with the latest technologies and your client's needs.
Speed - Count to 3
If your page takes more than that long to load, you've lost the majority of your incoming clientele.
If you try to build your website yourself, it's unlikely you'll know how to optimize for both content and speed.
A web development company has the expertise you ensure that your site is operating at top speed, not only at launch but on a continuing basis.
This ensures that every time someone visits your site, it is operating at lightning speed.
Save Time and Money
Yes, you CAN put together a website yourself, in the same way that you CAN fix a giant hole in your roof.
You can certainly do it, but chances are your results aren't going to be as good as they would if you had gone with a professional.
To make designing your own site worth the trouble, you will have to learn coding languages, the basics of graphic design, and all of the back-end mechanics of whatever site-building platform you are using.
All that learning requires time and sometimes money.
Hiring a web development company also allows you to get everything you need for an amazing website in one place, rather than piecing services together from all over.
Constant Maintenance
Many people don't realize that a website is not a one-and-done deal.
Websites are just like any other piece of office equipment. They require maintenance to continue operating efficiently.
Using a web development company gives you access to the services of a webmaster.
A webmaster is tasked with keeping your site up to date, bug-free, and operating at top speed. This maintenance is usually built into whatever professional web services you procure.
Unbeatable Expertise
There is a trend when it comes to certain fields, to think that you can do it yourself and that there is little value in hiring an expert.
We see this in writing, graphic design, and web developing.
The truth is, hiring an expert gives you access to a wealth of knowledge about what works, what doesn't, and what makes the best websites tick.
Often, web developers have gone to school to learn how to be the best in their fields. They have degrees and credentials that qualify them to give you the very best service available.
In a world so heavily reliant on technology, your technological face is not where you want to take shortcuts.
Powerful SEO
If you've been in the web marketing game long enough, you've probably heard the term "SEO". It stands for Search Engine Optimization, and it is the vehicle that gets you to the top of Google's search results.
SEO is a tricky beast and knowing how best to tame it is not something you want to learn on the fly and hope you get right.
Web development companies are versed in how to make SEO effective on your website. They know how to use the proper keywords and links to drive traffic to your products and services, while still giving you a website that flows and feels natural.
This kind of SEO expertise is going to make your site more visible and entice more quality clients to your business, without you having to do more marketing.
Make the Most of Your Resources with a Web Development Company
Your website is often your first impression to clients.
It is your first marketing platform, and the first thing people will think of when they recall their experience with your business.
You want to make sure that it is top notch and hiring a web professional is going to make sure you do that while using your resources in the wisest way possible.
By hiring a web development company, you free up your own time that would have been put into building the site yourself. You now don't have to hire an extra person (or team of people) to take on the responsibilities that you are outsourcing to a web development company.
This makes sure that your focus is where it should be: On running a successful business.
