What is a Brand?
A brand, in terms of marketing, is an identifiable mark of your company. Your brand is who you are, your beliefs, and your standards.
When a potential client sees your brand, they should understand who you are, the services you provide, and your overall concept. Building a strong brand takes expertise and consistency.
Here at TheMillCreek.net, we specialize in branding. Whether you are starting fresh or looking for a new idea, we work with you to show the world who your company is and why it stands out.
At TheMillCreek.net, we want to see your business thrive. We are here to assist you in the areas that might be lacking in your business to elevate your brand to the next level.
Here are some of the services we offer to build your brand, brand awareness, and a solid foundation for your company.
Find your style
At TheMillCreek.net, we create style guides during the early phases of branding to serve as a guide throughout the creative process.
Style guides standardize the look of your brand so your image remains consistent with your audience.
It lists out your business’s font, color, and formatting choices that you want to represent your brand. Likewise, style guides will include language choices to reference when drafting copy that will be presented on behalf of your company. A good brand has consistency. For example, if you have an ad that is grey and blue, your website should resemble the same. This makes it recognizable, helping potential clients associate what your brand is.
Graphic design is crucial to your branding. Design and branding go hand-in-hand because of the impact designs have on your company's corporate identity, messaging, and overall drive to deliver. If you and your employees are constantly being reminded of your business's mission and goals, you are more likely to stay on track to success.
Graphic Design can be incorporated into your company’s website, logo, brochures, and social media, to name a few. At TheMillCreek.net, we work with you to make sure your designs are cohesive and deliver the message that you want. It is important that your designs accurately resemble your brand and what you stand for.
Social media is also a great way to connect with your audience and build your brand. Using social media helps to build your brand awareness because it encourages your followers to share your posts with their contacts. The repetition that comes with posting makes your brand recognizable so when people see your logo or hear your name, they will know who you are. Also, it is an easy way to generate quick interactions and feedback with the demographics you are trying to reach.