Many business owners tend to create their websites themselves because it saves them a little cash. Yes, if you have a tight budget, it might be ideal for you in the beginning. But let’s think bigger!
When a potential customer found your business, the next step they do is visit your website to consider whether they should purchase your services or products or not. Your website will be their first impression. You never get a second chance to make a first impression. Without any experience in web design, do you really think you can create a DIY (do-it-yourself) website that lives up to your business needs? The reality is that when I look at a DIY website, I could spend all day finding things wrong with them. And those simple stupid mistakes and overlooked components can be a huge detriment to your website. You got it wrong in the first thought Many people looking to create their own DIY website might think they just need a simple website, why don’t they have to invest in a professional website design? You don’t need a SIMPLE website, you need an EFFECTIVE one. You don’t cut sheets of paper into rectangles and write your business cards up by hand, do you? No one does that! The truth is your website is much more important than your business cards. Even though it can takes hours, weeks or even months to build a website, it just takes seconds to decide whether visitors want to interact and do business with you or not. The better first impression you give, the more likely your visitors are to stay and return to your website. An effective website created by professionals is a smart investment in the long run and the one that helps your business grow, not your competitors do! You use “personalized” website templates. It’s not hard to find a huge influx of companies offering “personalized” website templates out there. Most of DIY websites tend to use them because they usually offer comparatively low costs. But don’t you know that the templates are cheap because they actually look cheap? Together with their titles, header images and some ugly styled navigation, your website is going to look generic, unconnected to your brand. And obviously, you do not ever think about standing out from the crowd! If you want to create a website is as unique as your business and that matches you brand, you might need to consider calling a professional. Calls-to-action (CTA) is missing Many people don’t realize that their website is the most powerful marketing tool ever. A successful website must have ability to convert visitors quickly into customers. But without a clear and obvious Call-To-Action such as driving visitors to purchase your products or services, sign up to a newsletter, download something from your site, etc., your website is not able to do that. Truth be told, strong Call-To-Actions increase visitor conversion rates by a tremendous amount so why is this missing? You don’t want your website is just an “online business card”, do you? Potential customers cannot find your website Don’t indulge in illusion that just because you build a website, people will find it and interact with it. Sorry, that’s not how it works! This silly thought is like you hold a party and not inviting anyone, but still assume that people will come. How come? Let’s try to type in what your business specializes in on google with the location, wait and see whether your DIY website comes up or not. If it doesn’t, it’s time to call the experts. A professional web designer with the right knowledge and tools will help to bring the right people to your website. You forget about mobile We all knew that mobile web browsing had overtook desktop nowadays. So, don’t you tell me that your visitors still have to do the “pinch and swipe” to get around your website? Oh please, it’s 2018, having a responsive design is no longer just a really good idea; it’s a must. Creating a responsive website can be challenging task for someone who lacks experience in web design. You have to worry about screen size, clickable link size, fonts, images for mobile, and more. Are you sure you can do all of these things by yourself? Conclusion In the end, a DIY web design approach might work awhile if you are aware of these above mistakes. However, let’s image a bigger picture and really think about where you want your business to stand in the next couple of years. Instead of taking risks of creating your site yourself and then rebuilding it later, why don’t you call a professional website designer, such as TheMillCreek.net – Give us a call at 770-443-8796 to see just what we can do for you!